Tag Archives: male model

The Price of Staying Beautiful

Francisco ‘Chico’ Lachowski

There is one image I keep returning to

An almost naked young man stands beside a wall, his palms resting against it. Half-turned, he smiles seductively at the camera. He is teasing us: slim, tender, peach-coloured buttocks visible through his underwear, perfectly sculpted legs. He is devilishly cute. He wants to be devoured.

He ignites that unhealthy desire simmering somewhere inside us.

This, I found myself thinking, is the person I want to spend the rest of my life with.

Except the photograph was taken twenty years ago. I would have been an impressionable eight-year-old boy.

The stalker in me wanted to know whatever became of this Boy Adonis.

As it turns out, he’s done rather well for himself.

He left modelling behind and built a successful career as a graphic designer.

Most strikingly, he bears almost no resemblance to the young man in that photograph.

The beautiful twink has become an ordinary forty-something, seemingly happier to indulge in junk food than gym memberships. Time has softened the angles that once made him so desirable.

Be careful what you wish for.

Not everything that glitters shines forever.

Yet he appears genuinely happy, and perhaps that matters more than eternal beauty. There is, it seems, life after the glitz and glamour have faded.

This was supposed to be a post about Brazilian supermodel Francisco Lachowski, one of the rare few who found fame at seventeen and remains in demand at thirty-five.

For every Lachowski, though, there are probably thousands who weren’t so fortunate.

The career of a male model is notoriously brief. By their late twenties many are already ageing out. Facial features lose their youthful sharpness, fresh faces replace familiar ones, and fashion’s relentless obsession with youth moves on without hesitation.

The pressure to remain lean, beautiful and commercially desirable is immense. Those who no longer fit a very specific ideal can find themselves discarded almost overnight.

Despite the glamour and apparent success, there is always one eye on the future—on life beyond the catwalk. Preparing for that transition can bring burnout, financial insecurity, sexual harassment and a heavy psychological toll.

Francisco Lachowski is one of the exceptions.

Discovered through a modelling competition, he won Ford Men’s Supermodel in 2008. His striking facial symmetry, hooded eyes and strong jawline quickly established him as an icon of modern male beauty.

“It changed completely, from being a lost boy who didn’t really know what to do with his life to travelling for the first time overseas and exploring the world working with the biggest names in fashion.”

His transition from teenage heart-throb to adult model became a visual blueprint for millions across Wattpad, Tumblr and, later, TikTok. He has also embraced Instagram, where a substantial online following has become an essential part of a successful modelling career.

For those whose careers end almost as quickly as they begin, however, the glamorous image of the fashion industry often bears little resemblance to reality. Losing relevance can mean losing income, identity and, for some, their mental wellbeing.

Francisco Lachowski. Cute teenage boy to adult model

Charlie / Why do they all seem to be called Luka?

Image: India Hobson

Shades of teen. We flicked through pages of photographs hoping to find one to use. The task had become tiresome because there were only so many images of scantily clad guys that you could absorb, and there was a risk that we might choose the wrong one. But we kept looking, thinking that the next page might reveal something better than the one before. “It is like watching gay porn,” said Charlie. “You start watching a video but move on to the next one because you think it will be more exciting but never is.” His reaction caught me by surprise. “This is hopeless,” he continued, snapping the photo album shut, “and why do they all seem to be called Luka?”

It is hard, just as cruel as it is glamorous

Image: Pablo Pamucio

It was long overdue and might have been a mistake, but I checked the email repeatedly, and it was certainly meant for me.

The photographer was from Brazil, and he’d chosen me after looking at my online portfolio. This wasn’t going to be a fashion shoot for a glossy magazine. Pablo had a reputation for taking raunchy images, and I hoped that he might make me look like the boys who made me feel inadequate.

The email didn’t give a lot away, but I knew there would be a lot of flesh, and the images might end up on the right side of Tumblr’s community guidelines.

I’d been to photoshoots before and hoped that it didn’t involve a room full of ego-driven males.

Don’t get me wrong. I know a lot of easy going guys, but there are many more self-centred boys involved. It’s an insecure business, one where you’ll be gone by the time you are thirty, and beneath the bravado is the fear that it can quickly be taken away.

The reality is that agencies no longer look at your body or looks. They are far more interested in how many Instagram followers you have, and that puts added pressure on. But that isn’t everything. I have an Insta-famous friend who does a lot of major campaigns and almost nobody knows who he is.

On the day, I turned up at an old factory located in the East End. It was split into separate business units, and Park Studio was on the second floor.  


I walked up the staircase with its peeling walls and realised that money hadn’t been mentioned. The shoot would offer little financial reward and fell into the category of providing exposure only. I wouldn’t be leaving my job at Waitrose anytime soon.

I was relieved to find that there were only a handful of people present, those who made things happen. Photography assistant, stylist, make-up artist and the guy who handed out coffee.

After the obligatory hugs and kisses, I was directed behind a screen that served as the changing area. There was another guy who was half-undressed. He was called Luca and was from Italy. We blushed as we swapped our cheap underwear for snowy white Calvin Kleins.

We walked across to the big screen that would serve as the background to the shoot and made small talk. I discovered that Luca’s girlfriend was waiting outside.

At times like this, you mustn’t be self-conscious. Even when you’re practically naked next to a straight guy who you’d assumed was also gay. I was anxious not to make a fool of myself.

Pablo ignored us, played with his cameras, and barked orders about lighting and shading. When he realised that the main event was before him, he gave instructions as to what we should do, explaining the postures he wanted, and the way we had to interact.

The theme was ‘Boys Who Tease’ and that required Luka to be the dominant one, holding, touching, slinging me over his shoulder and placing his arms around me.

This went on for hours, Pablo firing shot after shot, and inventing new angles in which to enhance his standing in the photographic world.

We’d arrived well-groomed and smelling sweet, but by the time Pablo had burnt through his umpteenth roll of film, we were sweating under the hot spotlights, and he complained that our bodies were wet and glistening.

The assistant threw us towels and we wiped each other down. I told Luca that I was enjoying the experience, and he cocked an inquisitive eye.

For the final shots of the day, I had to crouch in front of Luca, who stood motionless with his arms by his side. Pablo told me to close my eyes and tilt my forehead until it touched the band of his Calvins. I was only a hairbreadth away from his crotch, and the slightest movement would have meant that my nose rubbed against his dick.

This was a tricky situation.

Pablo said to hold the position. I tried not to breathe, but I could sense Luca’s trembling body, and smelt baby oil and talcum powder on him. I was scared that I might embarrass myself, and started thinking about my checkout job at Waitrose, about what I might eat later, and about Luca’s girlfriend waiting in the street outside.

If you dance with the devil, you may as well lead

Jeremy Ruehlemann/Instagram

Jeremy Ruehlemann (1995-2023)

Beneath the beauty was a person, like the rest of us. The blood running through the veins, and God-given blemishes. But that blood stopped flowing, and like others, will be remembered as you were. Never to grow old.

“If you dance with the devil, you may as well lead.”

For somebody who had ‘I will never die’ on his chest, you consistently tempted fate.

‘We’ve been – always here.’

What’s important was not the years in your life but the life in your years.

“This is for Jeremy, the most beautiful man that gave so much love to everyone he met no matter what.” – Christian Siriano

Jeremy Ruehlemann/Instagram